by Beth | Aug 24, 2016 | Content Strategy
It may seem counter-intuitive, but “pruning shears” are a must-have tool for managing your web content. Here’s why there is more SEO and user value in making every single page of content great content — even when it means fewer pages. You could definitely call my...
by Beth | Jul 25, 2016 | User Experience
We all know that content strategy and SEO team members need to work in lockstep, but great search rankings also depend on great UX. In fact, part of Google’s algorithm is based on user experience metrics like engagement and site structure. Here’s how to make sure your...
by Beth | Jul 12, 2016 | Content Strategy
It sounds a bit like a magic trick, but the goal of content gap analysis really is to see the content you don’t have. While it would be great if this could happen automagically, gap analysis requires a lot of manual review and the same inputs that you leveraged...
by Beth | Jun 2, 2016 | Content Strategy
The content audit process isn’t a whole lot different than any other sorting task whether its weeding a garden or redesigning an existing enterprise site and migrating it to a cutting edge platform like Sitecore. If that sounds simplistic, it is. Good processes should...
by Beth | May 18, 2016 | Content Strategy
The Problem with Content Strategy Documentation Good content strategy projects always include a foundational document. One that is based on good discovery work and a thorough content audit. What your agency or team calls this document may vary from a “content...
