StrategUX
User Experience, Content Strategy and Personalization ConsultingServices
Research
- User and stakeholder interviews
- Jobs-to-be-done mapping
- User testing
- Secondary research
- Competitive audits
- Heuristic audits
- Project road-mapping
- Design reviews
User experience design
- Prototypes and wireframes
- Information architecture
- UI design
- User and functional requirements documentation
- Agile user story development
- Personalization strategy
Content strategy
- Content strategy plans
- Content audit
- Editorial calendar planning
- Content and thought leadership development
- On-page SEO optimization
Pruning Content: Why less content can still mean more SEO and results
It may seem counter-intuitive, but “pruning shears” are a must-have tool for managing your web content. Here’s why there is more SEO and user value in making every single page of content great content — even when it means fewer pages.
What every UX person needs to know about SEO
We all know that content strategy and SEO team members need to work in lockstep, but great search rankings also depend on great UX. In fact, part of Google’s algorithm is based on user experience metrics like engagement and site structure. Here’s how to make sure your UX is SEO-worthy.
Gap Analysis: Seeing the content that isn’t there
It sounds a bit like a magic trick, but the goal of content gap analysis is to see the content you don’t have. Take the mystery out of the process with this list of information you need most and the key questions to ask to perform a successful gap analysis.
The Content Audit: Getting your site out of the weeds and into your new platform
The content audit process isn’t a whole lot different than any other sorting task whether its weeding a garden or redesigning an existing enterprise site and migrating it to a cutting edge platform like Sitecore. If that sounds simplistic, it is. Good processes should...
Making Your Content Strategy Agile: Part 1 Content User Stories
How to apply Agile methodology to your Content Strategy process to create a content strategy deliverable that your team will use to create successful content that gets results and stays on strategy — even over time.
Let’s Talk About Ad Blocking
It’s been regarded as another nail in the coffin for publishers and media sites. As mobile gains dominance in how users view content, the rise of ad blocking for mobile devices has publishers concerned — with good reason. Here’s what you need to know about ad blocking now, and how you can begin to future-proof your ad revenue.
About StrategUX
Beth Bader is the founder of StrategUX. She has two decades of work in digital as a Director of User Experience and Content Strategy at a top ten global agency. She is also a published author.
StrategUX is fueled by strong coffee and a passion for delivering value for clients and users both through great content and user experiences.